AetherHaus Sauna and Cold Plunge, Letting Authenticity Be Just That.

AetherHaus Sauna and Cold Plunge case study

Deliverables

CMO Leadership

Creative Direction

Photo and Video Production

Influencer Events

Funnels, Systems, and Attribution

Social Media Management

SEO

Built With Soul.

AetherHaus began with a feeling and a founder's vision. RCM translated that into a creative direction, assembled the team around it, and connected photography, video, social content, and acquisition systems through a consistent identity.

$0K

Peak Monthly Revenue (December)

$0K+

Cumulative Revenue (June 2025–January 2026)

0.00x

Peak Campaign ROAS

Guest stretching in a warmly lit wood sauna at AetherHaus.
A practitioner tending to a guest during a sauna ritual.

Overview

RCM joined AetherHaus as a growth partner, building the brand infrastructure, content systems, paid and organic channels, and creative direction around its sauna and cold plunge experience.

Between June 2025 and January 2026, AetherHaus generated more than $636K in cumulative revenue. Monthly revenue grew from $35K in the first month to a December peak of $132K, supported by session volume, strategic campaigns, and a growing membership base. Paid campaigns delivered a 3.70x blended return on ad spend, with a peak campaign return of 9.13x.

Guest stretching in a warmly lit wood sauna at AetherHaus.
Water ladle held above the heater stones in an AetherHaus sauna.
A practitioner tending to a guest during a sauna ritual.
Water droplets on a deep blue surface.
Guest reclining against a wood sauna wall with one arm raised.