Aerth Saunas, A Place Where Being You Is the Philosophy.

Guest resting beside the stone wall in Aerth's sunlit courtyard.

Deliverables

Creative Direction

Paid Media

Ad Tracking and Attribution

Brand Voice

Content Systems

Evergreen Acquisition Strategy

Bring the World to Life.

The creative direction began with the founder's world: its values, its atmosphere, and its way of seeing wellness. Photography, campaign creative, and brand voice were developed to feel specific to Aerth at every touchpoint.

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Evergreen Return on Ad Spend

Guest resting beside the stone wall in Aerth's sunlit courtyard.
Overhead view of a guest immersed in Aerth's cold plunge.

Overview

Aerth had a strong product and a clear point of view. RCM built the tracking, attribution, creative direction, and evergreen campaign structure to connect that identity with a consistent acquisition programme.

RCM established ad tracking and attribution from the ground up, then built an always-on campaign around structured creative and ongoing measurement. The work connected brand expression with a repeatable paid media system.

Guest resting beside the stone wall in Aerth's sunlit courtyard.
Overhead view of a guest immersed in Aerth's cold plunge.
Heater stones surrounded by warm timber inside an Aerth sauna.
Water droplets on a deep blue surface at Aerth.
White Aerth robes hanging beside the sauna.
Wooden bucket shower against a blue wall at Aerth.