Likeminded Studios , A Place to Gather, Recover, and Release.
Deliverables
CMO Leadership
Data Acquisition and Analysis
Value Ladder Development
Campaign Strategy
Funnel Development
Creative Production Support
A Clearer Path From First Visit to Membership.
The work began with understanding the business: attendance, transactions, membership behaviour, retention, and acquisition. That analysis informed updates to the value ladder, campaign structure, and funnels, connecting what the studio offered with how people discovered it and returned.
0.0X Return on Ad Spend
New Campaign Launch ROAS
0% increase in LTV
25% Increase in LTV
Overview
We joined Likeminded as CMO, connecting business data, its offer structure, campaign strategy, and creative production. The work gave the studio a clearer path from a first visit to an ongoing membership, with a new campaign launch delivering 5.5x return on ad spend.
CMO leadership brought the commercial and creative work together. We helped acquire and interpret the data, updated the value ladder, built campaign structure and funnels, and supported the production of new assets. The new campaign launch achieved 5.5x ROAS, giving Likeminded a measurable result from the updated acquisition approach.
